The World Marketing Summit (WMS) is a global organization committed to creating a better world for our future generation through marketing. WMS was created in 2010 by Professor Philip Kotler, popularly known as the “Father of Modern Marketing,” the marketing guru who has initiated global movements through marketing strategies that inspire change in human behavior leading to a positive impact on society and living. Our summits aim to resolve the world’s most pressing issues through marketing-driven approaches. In addition, WMS hosts the World Marketing Summit Forum in different countries, publishes an annual journal featuring articles, cases, and book reviews by leading academicians, researchers and thought leaders in the areas of marketing and economics, and promotes research initiatives. Prof. Philip Kotler is the Founder & Chairman of the World Marketing Summit Group. He is the world’s foremost expert on strategic marketing who has been honored as one of the world’s leading marketing thinkers. He is currently the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University where he has been teaching for over 50 years.