The World Marketing Summit (WMS) is founded by Prof. Philip Kotler, Father of Modern Marketing a global alliance; a collaboration that unites the best minds from corporate sphere working in concert with public sector and community leaders to transform and translate marketing ideas and solutions into tackling real and focused socioeconomic issues, and creating sustainable solutions through marketing centric initiatives that are driven by social responsibility acting as their fulcrum. The aim and unique vision of WMS is to elevate marketing from a corporate tool to a social equalizer that will deliver through a global stratagem “The New Paradigm of Marketing for the 21st century” while keeping its promise of: “Creating a Better World Through Marketing”.